Polarity's Authentic Sound: Jasmine Virginia on Connecting with Fans and the 'Trilateral' EP
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Polarity's Authentic Sound: Jasmine Virginia on Connecting with Fans and the 'Trilateral' EP

Standing in the back of a dimly lit, beer-slicked room in Toronto, you can feel the floorboards vibrating before you even hear the first chord. This is the natural habitat of Polarity, a 5-piece wrecking crew that has spent the last few years carving out a niche that belongs entirely to them. They do not fit into the neat, tidy boxes that the industry loves to stack. They are loud, sure, but there is a rhythmic sophistication and a melodic charm here that most metal-adjacent acts simply cannot replicate.

The band is currently tearing through a string of dates to support their latest EP, *Trilateral*. It is a record that demands attention, not through gimmicks, but through sheer sonic force. I caught up with vocalist Jasmine Virginia to talk about the grind, the industry and why they refuse to play the usual games.

The first thing you notice about a Polarity set is the lack of a barrier. Not just the physical one, but the emotional one. They are trying to reach you. And while most bands claim they love their fans, Polarity treats the relationship like a high-stakes exchange of energy. Jasmine explains that this is by design.

"Yeah, that has always been the central theme of Polarity—putting ourselves out there as a catalyst for healing, not only ourselves but our audience," Jasmine says. "I think that people are disenchanted with the world they see around them, with the messages they are being fed in marketing and in music. We’re really doing our best to connect with people and give them substance and let them know they’re not alone. They should be following their own truth. It’s definitely central to the music that we make."

It is a refreshing stance in an era of curated social media personas. There is a palpable sense of exhaustion in the modern listener, a weariness born from being sold "lifestyle brands" instead of songs. Polarity acts as an antidote to that hollow marketing. They are not feeding you a message; they are offering a mirror.

This connection is forged in the trenches of the independent circuit. We are talking about the real-deal venues: the community halls, the legions and the basement stages where the sweat from the ceiling drips onto your pedalboard. There is no distance between the performer and the observer.

"Yeah, absolutely. We’re out there on the ground with the people," Jasmine notes. "Some of the stages we’re playing on are basically just floors, legions and halls, so we are face to face with our audiences. We are not disconnected at all. We always tell people come to give us sweaty hugs, and we’re chatting with them face-to-face on a regular basis, so we say we’re building our fans, but we’re actually just building our friend base, which is amazing. We’re starting to see a lot of repeat people in different cities and we’re really lucky that people are connecting to the music and connecting to us as people."

Watching them interact with a crowd in a cramped room, you realize the "friend base" isn't just a cute catchphrase. It is a survival strategy. In the GTA music scene, where venues vanish overnight to make room for condos, the only thing that lasts is the loyalty of the people who were there when the lights went out.

As a fellow woman, it means a lot to me to be authentic with who you are and for us as a band, it is about the music - that’s what we focus our attention. ...Playing up the whole sex appeal thing has never been part of my own personal motive. It’s not why I make music and it’s not part of our messaging at all.
Jasmine Virginia519 MagazineJune 11, 2019

But the independent path is a gruelling one. It involves hauling gear, booking vans and managing a digital presence while trying to maintain some semblance of artistic integrity. It is enough to make any band look toward the nearest major label for a lifeline. Polarity, however, is playing the long game. They are not desperate; they are discerning.

"We have, and we’re not opposed to signing with anybody, but we’re waiting for the right opportunity," Jasmine admits. "A lot of independent bands get stuck in a contract that doesn’t work for them; where they want to change the music drastically, where they’re bound to massive amounts of money afterward. So it’s really about finding a label that understands what you’re doing, doesn’t want to change us and wants to support us in the right way. If that comes along for us—fingers crossed it does—that would be great. We’d love the help because there is just so much to do."

She adds a final thought on the matter: "It’s not something we’re closing the door on, but just waiting for the right label and the right opportunity to come along."

This caution is well-founded. The industry is littered with the corpses of bands who signed away their masters and their creative control for a tour bus and a modest advance. For Polarity, the music is the only currency that actually matters. If a label wants to devalue that, the deal is dead on arrival.

Then there is the "female-fronted" elephant in the room. It is a lazy descriptor that often carries a heavy baggage of expectations regarding image. Too often, the industry tries to market women in rock through a lens of hyper-sexualization, as if a short skirt is a prerequisite for a heavy riff. Jasmine has no time for that noise.

"Thank you. Thank you, April. I’m so glad to hear you say that," Jasmine says when the topic of their music-first approach comes up. "As a fellow woman, it means a lot to me to be authentic with who you are and for us as a band, it is about the music—that’s what we focus our attention. Yes, I am a female and a woman, but I am no more a member of the band than the others. I have my best friends backing me, so playing up the whole sex appeal thing has never been part of my own personal motive. It’s not why I make music and it’s not part of our messaging at all."

She continues, detailing the pressure to conform: "We’ve had the advice to put me out there and in more different ways to help us 'get out there', but it doesn’t feel right to us and it’s not something we’re going to do. And it certainly doesn’t feel right to me. My main thing is to be able to give the best performance I can give and be the most comfortable I can be in order to do so. Jeans and a t-shirt are pretty much my go-to live performance wear."

There is a quiet power in that refusal. By choosing comfort and authenticity over the "sex sells" playbook, Jasmine forces the audience to actually listen. You cannot distract yourself with the visuals; you have to deal with the vocal delivery and the lyrical weight.

From a technical perspective, the band’s sound on *Trilateral* is a fascinating study in contrasts. While the production is crisp, there is a legitimate critique to be made about the mid-range density. At times, the guitars and the vocals fight for the same frequency space, which can slightly muddy the intricate work of the rhythm section. However, this grit often adds to the "live" feel of the recording, preventing it from sounding too sterile.

The EP lives up to the band's name, oscillating between crushing weight and ethereal beauty. It is a sonic tug-of-war that keeps the listener off-balance in the best possible way.

"With Trilateral, we always said we wanted to evolve heavier and kick ass, but at the same time to get more surreal and pretty to go along with our name Polarity," Jasmine explains. "We write about finding the balance between body and life, but we also embrace Polarity with our music because we want to punch people in our ears when the time is right, but then also pull it back in and have them sort of floating in a beautiful airy space, one second to the next. We’re really committed to both the heavy and the clean as well; we’re really into creating heavy-hitting tracks and beautiful music."

That commitment to the "heavy and the clean" is what sets them apart. They aren't just trying to be the loudest band in the room; they are trying to be the most interesting. In a world of carbon-copy metalcore and recycled riffs, Polarity is actually building something that feels like home.

You can find their music and follow their progress at polaritymusic.com. If you see them on a bill at a local legion, go. Bring a towel for the sweaty hugs. You won't regret it.

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About April Savoie

With a career spanning hundreds of high-profile interviews, April is a master of the deep-dive conversation. From trading stories with the legendary Meat Loaf to deconstructing the macabre with Saw’s Tobin Bell or talking shop with Captain America’s Dominic Cooper, she has an uncanny knack for getting icons to drop their guard. Whether she’s on a red carpet or in a quiet studio, April captures the human side of Hollywood for 519.

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