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The curtain drops on the old Scene program on May 13, 2026. Cineplex is altering the deal, and regular movie fans are left footing the bill. If you just want to see a standard movie on a Friday night, the climb to a free ticket just got much steeper. Starting in May, the points you earn on a regular ticket drop from five points per dollar down to three. Popcorn, drinks, and candy are taking the same hit. However, if you buy premium tickets for IMAX, VIP, or 3D, your earn rate goes up to six points per dollar. The math tells a grim story for the average film fan.