Öwnboss's North American Debut: Celebrating Canada Day in Windsor with Tiësto
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Öwnboss's North American Debut: Celebrating Canada Day in Windsor with Tiësto

The humidity in Southwestern Ontario usually peaks just in time to ruin a good shirt, but the heat radiating off the pavement outside The Colosseum in Windsor this July 1 is different. It is the kind of atmospheric pressure that demands a heavy bassline to break the tension. Eduardo Zaniolo, the man behind the Öwnboss moniker, is about to step into this pressure cooker for one of only three Canadian dates this month. He is the hand-picked support for Tiësto, a gig that serves as a baptism by fire for the Brazilian producer.

This is not just another club date. These shows represent the first time Öwnboss has stepped onto a stage outside South America. While most artists crawl through small club circuits, he is catapulting straight into the big rooms because his smash hit Move Your Body is currently eating the global dance charts alive. It is a massive pivot from the local circuits of Brazil to the high-stakes production of a Canadian Canada Day blowout.

The preparation for a jump this significant requires more than just a USB stick and a pair of headphones. Zaniolo is treating this like a tactical operation. He is not just showing up to play his hits; he is dissecting the local palate to ensure the transition from the Southern Hemisphere to the Great White North is seamless.

“I am studying a lot of the sets from people who play in Canada,” Öwnboss says in one of his first English language interviews. “I have talked with some friends and other DJs from Brazil that have already played in Canada and you can expect a really good show.”

It is a savvy move. The Canadian ear, particularly in the border city of Windsor, is tuned to a specific frequency—a mix of Detroit’s techno grit and the polished big-room house that Tiësto popularized. But for Zaniolo, the path to this stage was cluttered with the kind of domestic expectations that usually kill an artistic career before it starts.

The name Öwnboss is not just some clever branding exercise designed to look good on a festival poster. It is a middle finger to the traditionalism that nearly choked his ambitions. In Brazil, the career path for a young man with his background was supposed to lead to a mahogany desk, not a DJ booth.

“For me, Öwnboss is a very special name,” he explains. “From the beginning, my family wanted me to be a lawyer or a doctor and have a traditional style job. I had to quit my job to start my dream—to study to be a producer, to be a DJ. Here in Brazil, back in the day, we didn’t have famous DJs like we have now. It was very difficult for people to understand and I have this traditional family that did not understand at all. So, I created this name because I quit everything and I didn’t have the approval of my father. Öwnboss is about following your dreams—you can do it. You can be your own boss of your own life.”

That defiance paid off, but the industry is a fickle beast. Even after finding his sound, the gatekeepers were not exactly lining up to hand him a gold record. The story of Move Your Body is a classic tale of industry myopia. It was a track that sat in digital purgatory, rejected by the very people who now play it in every set.

When producer Sevek approached him with the initial idea, the track was essentially radioactive. No one wanted to touch it. But Zaniolo heard a hook that the rest of the industry missed, a raw energy that just needed the right frame.

I am studying a lot of the sets from people who play in Canada. I have talked with some friends and other DJs from Brazil that have already played in Canada and you can expect a really good show.
Öwnboss519 MagazineJune 27, 2022

“He has sent out the first draft of Move Your Body and nobody gave a shit,” Öwnboss explains. “Then he sent it to me and I heard something special in there. I showed it to some people who I trust and everybody told me, no bro, don’t do this. It’s very crazy that no one wanted it. This happened to ACRAZE with ‘Do It’. I think everybody was telling him not to do it and now he’s bombing everywhere.”

The comparison to ACRAZE is apt. Both tracks rely on a certain sonic stubbornness. Move Your Body has now cleared 25 million plays, pulling in half a million daily streams on Spotify. It is the kind of momentum that turns a DJ into a brand. But if you strip away the numbers, the track works because it refuses to be over-produced.

There is a technical honesty to the song that is often lost in the over-compressed mess of modern EDM. It avoids the trap of trying to be too many things at once. Instead, it leans into the "Brazilian Bass" aesthetic—thick, oscillating low-ends and sharp, percussive elements that cut through a room like a knife.

“I think the song works so well because Sevek and I kept it simple,” he says. “We have good drums, a good kick, a nice melody and that incredible piano synth at the drop. It’s a simple track with a good melody. Electronic music here in Brazil is very different than in other countries like the United States, Canada and Europe. Move Your Body was the first time I tried to do something outside the box. We did this amazing drop and now I am addicted to these drops.”

That addiction to the "drop" is what caught the ear of the industry's upper echelon. It is one thing to have a hit on Spotify; it is another to have David Guetta sliding into your DMs while you are at an after-party. For a kid who had to fight his father for the right to buy a mixer, the validation from the French icon was a tectonic shift.

The moment it happened is etched into his memory with the kind of clarity usually reserved for car accidents or wedding days. It was the moment the dream became a career.

“I had just finished playing a show and I was at the after party looking at my social medias,” Öwnboss says. “Then I received a message from David Guetta and everything stopped at that point. I looked at my phone and he’s typing right there. David Guetta is typing! I couldn’t believe it. We talked after and I found out he played Move Your Body at the Ultra Music Festival in Miami. He invited me to play in Ushuaïa with him and that’s where he asked me to do the remix. And for me it was amazing. Amazing.”

But the transition from fan to peer is fraught with technical hurdles. Remixing Guetta’s Crazy What Love Can Do was not a victory lap; it was a grueling lesson in restraint. Zaniolo admits that he initially choked under the weight of the opportunity. He tried to over-engineer the soul out of the track.

The critique he received from Guetta was a masterclass in the "less is more" philosophy that defines the best house music. It was a brutal, necessary correction that saved the remix from the scrap heap of over-produced filler.

“On my first draft of this track,” he continues. “I was overthinking too much and the result wasn’t so good. Then I send it to David Guetta and he send me an email back with the best feedback of my life, explaining everything what I was doing wrong and what I had to do. The final remix of Crazy What Love Can Do is what got released.”

This level of professional growth is what led him to Musical Freedom, the label Tiësto founded back in 2009. Signing with the label wasn't just about distribution; it was about access. Suddenly, the kid from Brazil had the keys to the kingdom, with top-tier vocalists and songwriters knocking on his door.

Yet, despite the sudden influx of resources, Zaniolo seems wary of losing the "simple" magic that got him here. He is looking for the next lightning strike, the next Move Your Body, but he is doing it for the craft rather than the clout.

“I have a lot of tracks that I am working since the start of the year,” Öwnboss reveals. “Since I signed with Tiësto’s label Musical Freedom, I’m receiving a lot of the top lines, vocals, a lot of stuff to create new tracks. But for me what I want more Move Your Bodies in my life. It’s not about money, it’s not about being famous, it’s because I love music and I want to keep growing as a DJ. It’s everything I wanted in my life and I’m very happy just trying to do my best to conquer the world.”

Watching him take the stage at The Colosseum on July 1 will be a litmus test. Windsor audiences are notoriously tough—they’ve seen the best Detroit and Toronto have to offer. If Öwnboss can translate that Brazilian heat to the Canadian border, he won’t just be his own boss; he’ll be the new king of the circuit. Tickets are moving fast through Ticketmaster and the box office, and for good reason. This is the start of something loud.

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